Research that treats you as a peer, not a sample.
Faure is a hand-reviewed research panel for high-net-worth individuals, operated by Brox AI, Inc. It exists because the people whose decisions get studied most are usually studied worst.
- Operated by
- Brox AI, Inc., a research company building behavioural digital twins
- The panel family
- Mellivora for clinicians, Perdure for Gen Z, Faure for high-net-worth individuals
- The team
- San Francisco, London, and Amsterdam
The most-studied people get the worst research.
An extraordinary amount of research is commissioned about how wealthy people think: how they invest, how they give, how they plan succession, what they buy and why. Almost all of it is collected the same way, with survey grids that reduce twenty years of judgment to radio buttons, incentivised with gift cards that would not cover parking. The reasoning, which is the part that actually matters, never makes it into the data.
Faure starts from the opposite premise: if you want to understand how people of consequence think, you have to actually talk to them, at length, about the things they genuinely weigh. Money, legacy, family, risk, taste, time. So membership is built around real conversations, AI voice and video with the occasional in-person evening, that follow your reasoning rather than forcing it into boxes.
The other half of the premise is that the value should flow both ways. Members see how their thinking compares with true peers, something no adviser can honestly tell them, and hold Stock Appreciation Rights in the research company their insights help build. Membership is hand-reviewed, every application read by a person, because the peer benchmarks are only as good as the peers.
Operated by Brox AI, Inc.
Faure is a research panel operated by Brox AI, Inc., and we would rather lead with that than bury it. Brox builds behavioural digital twins of real people from research conversations: models of how individuals reason and decide, built from what members actually say.
Roughly twenty enterprise clients commission research built on those twins. We describe them by category only, pharmaceutical, financial services, consumer, sports, and entertainment, and we never name them, just as no client is ever told who you are. What clients receive is anonymised and aggregated; what members receive is insight into their own thinking, and Stock Appreciation Rights in Brox itself.
That last part is the honest quid pro quo at the centre of the model: your anonymised insights help Brox grow, and you hold a share of the upside you help create. As with any early-stage company, there is no guarantee of future value, and SARs may ultimately be worth nothing. How compensation works.
Clinicians: physicians, nurse practitioners, and physician assistants.
Gen Z consumers.
High-net-worth individuals. The panel this site describes.
Each panel is hand-reviewed, runs on the same research methods, and keeps the same privacy commitments: identities never sold, insights only ever anonymised and aggregated.
From the panel
Anonymised quotes from current Faure members. Initials and role only, and never more than that.
“I have done expert calls and wealth surveys for years, and mostly they ask what you hold. This asked how I decide. Why I sold when I sold, what I would do differently, where instinct ends and analysis begins. The benchmark that came back showed me where I sit among people running comparable capital, which is not something my advisers can tell me.”
“The AI conversation was better than most interviews I have given to journalists. It followed the thread. When I contradicted something I had said ten minutes earlier, it noticed, and asking me to reconcile the two positions was where things got genuinely interesting.”
“What convinced me was the honesty of the terms. Nobody pretended a session fee would be why someone like me shows up. My thinking, anonymised, feeds the research company, and I hold rights in that company. And my name is never attached to anything a client sees.”
The team
The people reading your application and running the research, across San Francisco, London, and Amsterdam.
Hamish Brocklebank
Serial entrepreneur, sold previous company to YouGov PLC (LSE). Leads strategy and growth.
Catrin Williams
Leads research methodology and client deliverables. Based in London.
Sam Lecky
Former YouGov research executive with deep industry connections.
Jill Ackermann
Drives client acquisition and key account growth across pharma, healthcare, finance, and sports.
Durge Seerden
8+ years building technical infrastructure. Based in Amsterdam.
Conversations worth having
Membership is hand-reviewed, and every application is read by a person.
The application takes a few minutes and commits you to nothing.